Creating audience segments is very important to keep marketing messages applicable to the recipient. If you have a general message to let your customers know about then by all means send your push notification to your entire subscriber list.
In this case, I need to create a segment based on which collections people have purchased from. Here are the steps I have taken to segment the subscribers.
- Head over to your Shopify dashboard. Click ‘apps’ on the left had menu if you are on a desktop computer or ‘store’ and then ‘apps’ if you are on a mobile device. Then locate the PushOwl app.
![Push Owl for Shopify](https://zanadigital.co.uk/wp-content/uploads/2021/06/Screenshot-2021-06-14-at-15.49.39-1024x73.png)
2. Then click on your push notification app. Once inside the PushOwl app click ‘segments’ on the left hand side menu. Then click the green ‘+ New Segment’ button at the top right of the screen
![Segment button in Push Owl](https://zanadigital.co.uk/wp-content/uploads/2021/06/Screenshot-2021-06-14-at-15.50.09-417x1024.png)
![New segment in Push Owl](https://zanadigital.co.uk/wp-content/uploads/2021/06/Screenshot-2021-06-14-at-15.50.41.png)
3. Now give your new segment a name. I want to segment out customers who have purchased from our Bob Ross collection so I will call the segment ‘Bob Ross’.
![](https://zanadigital.co.uk/wp-content/uploads/2021/06/Screenshot-2021-06-14-at-15.50.52-1024x414.png)
4. Next click ‘select condition’ and drop down to ‘purchased from collection’. At this stage you have quite a few options for setting up how PushOwl will create your segment but for my purposes I am going to select ‘subscriber -> ‘has’ – > purchased from, then type in the name of your collection, ‘Bob Ross’ -> at least once -> at anytime.
![Creating a segment in Push Owl](https://zanadigital.co.uk/wp-content/uploads/2021/06/Screenshot-2021-06-14-at-15.51.13.png)
![](https://zanadigital.co.uk/wp-content/uploads/2021/06/Screenshot-2021-06-14-at-15.51.51-1024x410.png)
5. Once you are happy, click the ‘create segment’ button at the bottom right of the screen.
![Creating a segment in Push Owl](https://zanadigital.co.uk/wp-content/uploads/2021/06/Screenshot-2021-06-14-at-15.52.04-1024x740.png)
If you have done this correctly, your segment will start to populate after a minute or two and you will be able to send a push notification to people who have only purchased from that particular collection.
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