Shopify Expert &
Digital Marketing Strategist.
Shopify, SEO & PPC, Paid Social, Affiliate and Email Marketing.
Expert Shopify Help and Ecommerce Strategy to Grow Your Online Store
Hi, I’m Paul Worrall – a digital commerce consultant and growth strategist with over 15 years of experience helping businesses turn underperforming websites into high-converting revenue machines. Whether you're struggling with low traffic, poor conversion rates, outdated tech, or messy data, I bring a proven, results-focused approach to ecommerce. I’ve led platform migrations, improved user experience, and delivered multi-channel marketing strategies across SEO, paid ads, and email automation. From scaling startups to optimising established sites, I focus on practical solutions that deliver measurable growth—whatever platform you're on.
Let’s make your store work harder.
Services I offer
We optimize your site for AI visibility with structured content, rich schema markup, vector search compatibility, and LLM-friendly formatting. Get cited by language models with clean, crawlable pages, embedded FAQs, semantic linking, and prompt-ready content.
Achieve higher rankings, attract quality leads, and minimise ad reliance. Includes: In-depth SEO audits, advanced keyword strategy, on-page optimisation (powered by SurferSEO), content planning, and performance tracking using AHREFS and Google Search Console.
Custom Shopify store builds, smooth Magento/Wix-to-Shopify migrations, theme customisation, app integrations, and technical SEO preservation.
Heatmap analysis, A/B testing, UX/UI enhancements, checkout optimisation, and trust-building features (reviews, urgency tools).
Automate revenue with emails that feel personal, not robotic. Includes: Abandoned cart sequences, post-purchase follow-ups, customer segmentation, and loyalty program automation.
Scale your business with ads that drive profit, not just costs. Includes: Meta Ads, Google Performance Max, Local Services Ads (LSAs), and dynamic retargeting campaigns.
