Shopify Expert &

Digital Marketing Strategist.

Shopify, SEO & PPC, Paid Social, Affiliate and Email Marketing.

Paul Worrall Zana Digital - Shopify Expert and Digital Consultant

Expert Shopify Help and Ecommerce Strategy to Grow Your Online Store

Hi, I’m Paul Worrall – a digital commerce consultant and growth strategist with over 15 years of experience helping businesses turn underperforming websites into high-converting revenue machines. Whether you're struggling with low traffic, poor conversion rates, outdated tech, or messy data, I bring a proven, results-focused approach to ecommerce. I’ve led platform migrations, improved user experience, and delivered multi-channel marketing strategies across SEO, paid ads, and email automation. From scaling startups to optimising established sites, I focus on practical solutions that deliver measurable growth—whatever platform you're on.

Let’s make your store work harder.​

Services I offer

We optimize your site for AI visibility with structured content, rich schema markup, vector search compatibility, and LLM-friendly formatting. Get cited by language models with clean, crawlable pages, embedded FAQs, semantic linking, and prompt-ready content.

Achieve higher rankings, attract quality leads, and minimise ad reliance. Includes: In-depth SEO audits, advanced keyword strategy, on-page optimisation (powered by SurferSEO), content planning, and performance tracking using AHREFS and Google Search Console.

Custom Shopify store builds, smooth Magento/Wix-to-Shopify migrations, theme customisation, app integrations, and technical SEO preservation.

Heatmap analysis, A/B testing, UX/UI enhancements, checkout optimisation, and trust-building features (reviews, urgency tools).

Automate revenue with emails that feel personal, not robotic. Includes: Abandoned cart sequences, post-purchase follow-ups, customer segmentation, and loyalty program automation.

Scale your business with ads that drive profit, not just costs. Includes: Meta Ads, Google Performance Max, Local Services Ads (LSAs), and dynamic retargeting campaigns.

Portfolio

About Zana

I specialise in creating impactful digital strategies and unique designs that help businesses succeed online.

3 Kinder Corner
Poulton-le-Fylde

07871 43 34 34
hello@zanadigital.co.uk