Email Marketing

What is Email Marketing?

Email marketing is the use of an email list to promote a business’s products and services. Email marketing can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases because you will already have some association with these people. 

When you want to grow your brand or sell a product or service, email marketing is one of the most popular and effective channels available with some clients seeing up to a 50% return on investment. Here at Zana we recommend Klavyio and Mailchimp for your email marketing.

Advantages of email marketing

Email has become such a popular marketing tool for businesses mainly because it forces the user to take some kind of action. An email will sit in the inbox until it’s read, deleted, or archived. But email is also one of the most cost-effective tools available also.

Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like people to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most.

What are the

The different types

  • Regular
  • Segmentation

Make no mistake about it, email marketing is possibly THE most effective way to increase revenue. Especially for an ecommerce website. If you have a database of customers (that have opted into marketing emails adhering to GDPR regulations) then you can can start cashing in on that list. 

Email marketing companies like Mailchimp, Klavyio and Dot Mailer will charge a monthly fee to use their services but the returns you should see from this can be in excess of 50% ROI if you do it properly.

A few years ago it might have been acceptable to send out the same email to your entire database however with advances in technology from email marketing companies you are able to segment out your customers. 

Perhaps you have an offer on men's jackets. It would be more effective to only send this to men rather than women who have perhaps looked at jackets on your website before. You can create segments based on almost any information you can think of, geographical location, past purchases, gender and even mood!

Push Notifications - How do they work?


A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don’t have to be in the app or using their devices to receive them. … Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app. You can use third party software to send push notifications or you can build up your own list of subscribers. Another great way of giving your sales a little push.